E-Commerce – Questions and Answers

Subject Title: ICT Revision Kit
TOPIC: E-Commerce

QUESTION 1
April 2022 Question Five C
E-commerce customers should be able to find the product they are looking for quickly.

Identify three best practice features for e-commerce websites. (3 marks)

QUESTION 2
April 2022 Question Seven C
(c) i) Identify three challenges that businesses could face in adopting e-commerce.
(3 marks)
(ii) For each of the identified challenges in (c) (1) above, suggest a suitable solution that businesses could use to deal with it. (3 marks)

QUESTION 3
December 2021 Question One A
(a) (i) Distinguish between the “e-wallets” and “bank transfers” e-commerce payment methods. (4 marks)
(ii) In an era of identity theft and impersonation, security is among the primary concerns that restrains consumers from engaging in e-commerce.

With respect to the above statement, examine three critical functions that are performed by a secure electronic transaction (SET) system. (6 marks)

QUESTION 4
December 2021 Question Three A
(a) (i) Outline three models used in classifying e-commerce applications. (3 marks)
(ii) Explain two security challenges encountered in digital marketing of e-commerce.
(4 marks)
QUESTION 5
November 2017 Question Seven B
Explain the following terms as used in e-commerce:
(i) Digital marketing.
(ii) Digital goods.

QUESTION 6
May 2019 Question One A and B
(a) Describe five major activities involved in conducting Business-to-Consumer (B2C) e-commerce. (5 marks)
(b) Examine five roles of the government in the development of e-commerce in developing countries.

QUESTION 7
May 2019 Question Seven A
Highlight six reasons why online marketing is preferred over offline marketing..
Outline two limitations of online marketing

QUESTION 8
November 2018 Question Seven A
Discuss three types of Business to Consumer (B2C) e-commerce business models.

QUESTION 9
May 2018 Question One
(a) Distinguish between the following types of e-commerce:
(i) “Social e-commerce” and “local e-commerce”.
(ii) “Mobile e-commerce” and “consumer-to-consumer e-commerce”.
(b) Citing four unique features of e-commerce, explain the significance of each feature to a business.
(c) Describe the term “c-distributor” as used in e-commerce.
(d) Distinguish between “digital cash” and “virtual currency” as used in digital payments.

QUESTION 10
December 2017 Question One A
In a “digital firm”, any piece of information required to support key business decisions is available anytime and anywhere in the firm.

Required:
Identify four major systems that could define a digital firm.

QUESTION 11
December 2017 Question Two C
Distinguish between “pure” and “partial” types of c-commerce.

QUESTION 12
December 2017 Question Five D
Outline five customer-related factors that are important in the success of any e-commerce venture.

QUESTION 13
December 2017 Question Seven C and D
Karibu hotels is considering implementing m-commerce.
(i) Explain the term ‘m-commerce”.
(ii) Indicate two reasons why Karibu Hotels would consider using m-commerce.
.
Online auction sites allow businesses to register as virtual shops and be incorporated in their sites.
Highlight four reasons why a business would like to register as a virtual shop.

QUESTION 14
May 2017 Question Three A
Differentiate between “e-commerce” and “traditional commerce”.

QUESTION 15
May 2017 Question Seven B
Collaboration and communication systems enable employees to interact with each other, managers, vendors and customers.

Required:
Analyse six types of collaboration and communication systems that could be used by an e-business.

QUESTION 16
December 2016 Question Three C and D
(c) (i) Identify two issues that could be addressed when building an e-commerce presence. .
(ii) Explain three ways in which e-commerce has affected business-to-business transactions.
(d) Examine the role of mobile commerce in business activities.

QUESTION 17
May 2016 Question One A (i)
Distinguish between the following e-commerce business models:
i. “E-tailer” and “market creator”.
ii. “Content provider” and -service provider”.

QUESTION 18
May 2016 Question Seven B and C
b) Identify the unique features of the following:
(i) Digital markets.
(ii) Digital goods.

c) A firm’s revenue model describes how the firm will earn revenue, generate profits, and produce a superior return on investment.

Required:
Discuss six e-commerce revenue models

QUESTION 19
November 2015 Question One A
(i) Outline six basic types of e-commerce.
(ii) Identify five disadvantages of e-commerce.

QUESTION 20
November 2015 Question Seven A
(i) Citing an example in each case, identify five e-commerce business models which involve transactions between the government and other entities. (10 marks)
(ii) Outline five key players in the credit card payment process

QUESTION 21
Pilot paper 2015 Question Four A (ii) and B
a) Describe three techniques that can be used to profile online shoppers for purposes of business forecasting.

b) Enumerate four business opportunities in e-commerce.

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